The Life & Times of Steve Hannagan

Learn about Steve Hannagan, ‘The man who refined product placement to an art and who worked closely with many of the leading movie studios, Broadway shows, and radio programs of his era.’ He was also one of the founders of modern public relations, the blog will describe his many publicity campaigns and his contributions to marketing and publicity campaigns.

 

Steve Hannagan: Prince of Press Agents is now available at Amazon!

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Averell Harriman Sends Steve Hannagan to Sun Valley

In the mid-1930s, Averell Harriman, President of the Union Pacific Railroad (UP) sought a location for a ski resort in the mountainous west to spur passenger traffic. Harriman found a location for a resort outside of Ketchum, Idaho and hired…
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Steve Hannagan's Vision for Sun Valley

  As Steve Hannagan’s passed through Ketchum after his trip to the future Sun Valley, he realized that Averell Harriman could not depend on a run-down mountain town to entertain his guests. [1] Hannagan told Harriman that he should…
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Sun Valley Opens with a Bang!

As the Sun Valley Lodge neared completion, Averell Harriman and Steve Hannagan planned a gala grand opening to introduce the resort to the press. They wanted newspaper coverage to show that Sun Valley was the most elegant ski resort outside…
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Sun Valley & Hollywood

Hollywood and Hannagan’s Publicity Machine Steve Hannagan plugged Sun Valley by convincing Hollywood producers to use Sun Valley as a setting for their movies. It was product placement writ large. His first success was Wesley Ruggles’…
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Steve Hannagan Invents the Ski Chair

Steve Hannagan was the impetus behind the invention of the modern ski chair lift. After mulling over the rigors of reaching the top of a ski slope, Hannagan suggested to Averell Harriman that Sun Valley needed a “mechanical device” to take…
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Steve Hannagan and the Sun Valley Skier Icon

  Steve Hannagan is credited not only with naming Sun Valley, he also had his team develop the famous skiing icon used in advertisements about the resort. Steve Hannagan’s Sun Valley Icon[1] Peter Ogibene in a Smithsonian article…